Pray for my sins
Redesign e-commerce jewelry brand
To redesign the website for the jewelry brand "Pray for my sins". Each product is made by hand according to individual measurements. The brand reflects religious and mythological motifs of different countries. Aesthetics of Catholic churches and biblical angels. The phrase "Pray for my sins" is the personification of one of the ideas of the Christian religion: "Whoever of you is without sin, let him be the first to throw a stone at her" the words of Jesus addressed to the scribes and Pharisees who brought a sinner to him for judgment. No one threw a stone. All people commit sins in their lives, this is the law of the human being. In Christianity, a priest absolves sins after repentance and prayer. Hence this phrase appeared.
The process of creating a website for a jewelry brand focused on conveying the unique aesthetic and sophistication of the products. Inspired by the product itself, I chose a calm black and white palette that harmoniously highlights the beauty of the silver jewelry and creates a sense of purity and perfection. Red was used as an accent color to bring an element of dynamism and sophistication to the overall style.
The design of the website turned out to be minimalistic, but at the same time massive and elegant, reflecting the character of the brand itself and its collection. Clean lines, well-thought-out compositions and attention to detail allowed us to create a space in which each piece of jewelry becomes the center of attention. I aimed to create not just a functional website, but a visual work of art that evokes a desire to not only buy, but to enjoy the interaction with the brand.